Graphic Design & Photography

Kelly Coughlan


Graphic Designer: The Professional Women’s Hockey League (PWHL)

I am a passionate and results-driven graphic designer and communications specialist with a strong foundation in sport administration and media. With a Master's in Sport Administration from Boston College and a Bachelor's in Communication from the University of Louisville, I've combined my love for athletics and design into a dynamic career at the intersection of sports, storytelling, and digital creativity.

Currently, I serve as a Graphic Designer for the Professional Women’s Hockey League (PWHL), where I elevate brand identity across social, web, print, and in-venue platforms. My work spans across all six PWHL teams and major events like the PWHL brand launches, Playoffs, and Draft. I also freelance with top-tier clients including USA Lacrosse, Charlotte North Lacrosse, and various NCAA programs, creating compelling visuals that engage audiences and drive results.

My background includes graphic and social media roles with Boston College Lacrosse, Louisville Football, and Louisville Athletics. I specialize in Adobe Creative Suite, social media marketing, digital publishing, and sports communication, bringing a unique blend of creativity, strategy, and athletic insight to every project.

Recent Freelance Clients

USA Lacrosse

Team USA Women’s National Lacrosse Team - Coach Announcement Photoshoot

University of Michigan Women’s Lacrosse

NCAA Quarterfinals Photography

Drexel University Women’s Lacrosse

NCAA First Round Photography

Boston College Athletics

Studio & Game Photography for Soccer, Volleyball, Baseball, Softball, Basketball, & misc. athletic events

Charlotte North Lacrosse

Graphic Design for Social Media, Website, & Print Materials

Vanderbilt University Track & Field